For too long, the pressure to win has made athletes resent the sports they love. In this Michelob Ultra campaign, we cropped in on real images of Serena Williams, Alex Morgan, Anthony Davis, Nneka Ogwumike, Brooke Koepka and Peyton Manning to reframe what a trophy truly is. Because it’s not the piece of metal in their hands. It’s the smiles on their faces. It’s the joy throughout their journeys. 

 

AWARDS

 

Cannes Lion

6x Shortlists  
 

Shorty Awards

Gold Honor | Art direction
Finalist | Innovative Strategy 
Finalist | Call to Action

Finalist | Storytelling
Finalist | Medium-length video​

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Clio

Clio Sports Silver

Clio Sports Bronze

Shortlist

 

One Show

2x Shortlists